New program for HTA artists 2009
The Handmade Tile Association is making changes to its advertising system in the 2009 directory. These changes will financially help those who contribute to the Handmade Tile Association. With so many of our artists not living close by it has been hard for them to volunteer for the organization. This year we have created a new program where members can contribute to the development of the organization and save money too!
Here is how we did it in the past
All artist advertisers got an at cost 1/2 page ad and a web link on the HTA website. Now we are still going to give every artist an at cost 1/2 page print ad and a way to earn a free year of advertising on the website by writing articles about the world of tile in all of its glory. If you do not write an article or volunteer five hours a year we will charge $180 for the web link.
The Goal
The Handmade Tile Association is dedicated to nurturing tile in all its facets and experiences. We have created a new link on our website called "LEARN" where we will archive our articles written for the program. When people are surfing the Handmade Tile Association website they can read a comprehensive grouping of articles on handmade tile, mosaics, how to guides, historical tile information, marketing concepts, and many other ideas to review and study, from people just like you. We currently have many on the site from previous years. We want you to consider writing about your skills or observations. For each article you write we will give you a free year on www.handmadetileassociation.org website. This is a $180 value.
The at cost price
Since you have supported the HTA in 2008 either as an advertiser, or as a member, we have kept the pricing scale the same as last year. Pay only the at cost price for all the services you receive. This price can be kept from year to year if you participate in our new program. This year it is $180 plus your $35 business membership If you are a $50 super member you will receive a 15% discount.
Article specs 300 to 800 words
Articles written for the website have no word limit but are encouraged to be under 800 words. Images are highly recommended. If an article is under 300 words it will be consider for the annual print directory as well as for the website. If selected you will receive and extra $100 credit or cash for the selection. Submit by October 15th annually.
All articles selected on the website will receive a free year link on our website in two places. One by your article as the author. Second as a link where you would like to advertise on the website ie: if you are an artist you can get in the artist section. A tile setter would get a link under the resource and so forth.
Next year
We will be going to a combined service price of $300 for both a print ad and web link. Each advertiser will have the option of an Ala Carte advertising of $180 for a print ad only and $180 for a web link only. Save $60 by doing the combined service. Of course if you write the article you will get a $180 credit.
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